A name to call my own: the unanonymous Economist and a couple of superflous images.

I’m a big fan of my GoogleReader, and that’s not just because it forces all the news and commentary I should read (but quite obviously would never get round to) upon me. One of the many things it throws at me each day is the King of City Journalism’s Blog, although it’s actually called “Adrian Monck: views on the news business”.

Last week Monck linked to the “unanonymous Economist” – which, I think you’ll all agree – is excitingly related to my previous post. Andreas Kluth not only explains why there are no by-lines in the economist, but also links to many of the articles he’s written for the nameless entity.

David Christopher commented on my last post that “at least with the Economist you know those pesky egos aren’t going to get in the way of a straight story”. He has a damn good point. But I think his point is especially damn good regarding news reporting. When I want straight news, I want straight news, and David’s right that egos shouldn’t get in the way. Not only is there the potential to be distracted (and it doesn’t take much) pondering angles and spin, but sometimes too big a name can overshadow the serious news I’m trying to digest.

And yet the Economist, generally, isn’t about straight, short news. It’s about in depth analysis and opinion – and for that I’m afraid I need a by-line. But Kluth’s blog provides a lifeline for which I am entirely grateful. From now on, whenever I’m lonely with only my Economist for company, I’ll be checking in with my new best friend and attractively named, Kluth.

Because apparently you can't mention the Economist too much on one blog.

A slight digression: we’re told that people read our blogs if we fill them with links (see last post), respond to comments (see this blog) and put pictures on them. My mum would say that a blind man would be pleased to see any pictures on my blog – if she knew what a blog was. And for no other reason than I need to learn how to do it, here’s a superfluous photo of the Economist’s logo.

Adrian Monck, aka The King of City Journalism

And just for fun and because I can do it now, a picture of Adrian Monck.