A name to call my own: the unanonymous Economist and a couple of superflous images.

I’m a big fan of my GoogleReader, and that’s not just because it forces all the news and commentary I should read (but quite obviously would never get round to) upon me. One of the many things it throws at me each day is the King of City Journalism’s Blog, although it’s actually called “Adrian Monck: views on the news business”.

Last week Monck linked to the “unanonymous Economist” – which, I think you’ll all agree – is excitingly related to my previous post. Andreas Kluth not only explains why there are no by-lines in the economist, but also links to many of the articles he’s written for the nameless entity.

David Christopher commented on my last post that “at least with the Economist you know those pesky egos aren’t going to get in the way of a straight story”. He has a damn good point. But I think his point is especially damn good regarding news reporting. When I want straight news, I want straight news, and David’s right that egos shouldn’t get in the way. Not only is there the potential to be distracted (and it doesn’t take much) pondering angles and spin, but sometimes too big a name can overshadow the serious news I’m trying to digest.

And yet the Economist, generally, isn’t about straight, short news. It’s about in depth analysis and opinion – and for that I’m afraid I need a by-line. But Kluth’s blog provides a lifeline for which I am entirely grateful. From now on, whenever I’m lonely with only my Economist for company, I’ll be checking in with my new best friend and attractively named, Kluth.

Because apparently you cant mention the Economist too much on one blog.

Because apparently you can't mention the Economist too much on one blog.

A slight digression: we’re told that people read our blogs if we fill them with links (see last post), respond to comments (see this blog) and put pictures on them. My mum would say that a blind man would be pleased to see any pictures on my blog – if she knew what a blog was. And for no other reason than I need to learn how to do it, here’s a superfluous photo of the Economist’s logo.

Adrian Monck, aka The King of City Journalism

Adrian Monck, aka The King of City Journalism

And just for fun and because I can do it now, a picture of Adrian Monck.

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5 comments so far

  1. Adrian Monck on

    Nice work with the pix Katrina.

  2. andreaskluth on

    😉
    Breaking news: I have been called “attractively named”. This is a first. I am ecstatic.
    Incidentally, would your best guess make you say that “Cloot” or rhyme it with “Ruth” or “booth”?
    Also a tip: Your tag says “Economist”. That will get mixed in with posts about lower-case “economists.” I’ve learned the hard way that our “The” is the most valuable part of our brand name.
    So, may I take it that you are a) a loyal reader and b) in favour of bylines? You do not, in other words, think that bylines would damage our brand–by, for instance, opening the door to the egos that your friend David decries, or ruining the mystique and mystery?
    I am collecting this sort of feedback and will pass it on to the editor.

  3. Lara King on

    Kat, it looks as though your professional linkage has paid off already… comments from Adrian Monck and Andreas Kluth?! I’m impressed!
    (And you wrote this post before Spooks has even come on. I’m doubly impressed.)
    With that out of the way, I wanted to add my bit to the great byline debate. I agree with you that the absence of bylines in The Economist can be very frustrating – I love to feel like I’m on first name terms with my favourite journalists, and one of the best bits about discovering great new writers in print is going on to explore their back catalogue via Google/Nexis. I feel I have been cheated out of this when I read a particularly great article in The Economist.
    But at the same time, I do think anonymity is part of The Economist’s unique appeal – articles are written (and read) on their own merit, not on the strength of a byline. Perhaps our frustration is a price worth paying to that keeps those egos at bay and let good writing speak for itself.

  4. […] most recently, Adrian Monck and Katrina Bishop have a bit of fun when I allowed my own veil of anonymity to slip a little (on this blog). And off […]

  5. andreaskluth on

    I’ve elaborated a bit on our byline policy. And if you want, you can vote on it. 😉


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